This episode is about what it takes to get into that half, and why this will help you progress to partner quicker.
This episode walks through the three steps to Go-To Expert status: choosing and committing to a niche, researching and packaging your brand, and building your profile in your chosen market and firm.
In this episode you will learn:
Why trying to appeal to everyone is the most reliable way to be chosen by no one, and what a real niche actually looks like compared to the vague specialisms most professionals claim
The three criteria your niche needs to meet, passion, credibility and fit, and why all three have to be present
How understanding your ideal client’s buying journey changes what content you create and when
Why building an external profile accelerates how you are perceived inside your own firm
How Sara went from never winning her own work to making partner within 18 months of choosing the right niche
Take the Partnership Readiness Assessment
Free to complete, 15–20 minutes, and gives you a personalised report across all 12 key indicators, including exactly where to focus your first ONE BIG FOCUS. Take the assessment here.
Buy Poised for Partnership
To buy a copy of Poised for Partnership, click here.
What help is out there for you to progress your career in the professions?
The Progress to Partner Academy is curated by key indicator. If Go-To Expert is where you need to focus, you’ll find everything in one place:
Inside the Go-To Expert indicator, you’ll find practical support to help you become known for the work you want more of, build a clearer niche, and turn your expertise into future opportunities.
You’ll find courses to help you sharpen your positioning and build your profile, including:
How to Choose Your Niche
How to Become Known as the Go-To Expert
Plus, you’ll get access to a Video Hub packed with practical advice, including:
How to Find and Monetise Your Niche
How to Choose Your Niche
Why You Should Stick to Your Niche
How to Generate a Lead and Get Prospects Over the Line
How to Win Work in 30 Minutes, Without Leaving the House
How to Earn the Right to Have a Conversation
How to Develop Work from Existing Clients
Everything is brought together in one place, so you can focus on becoming more visible, more memorable, and more credible in the area you want to be known for.
Use code PODCAST10 for 10% off annual membership. Click here to join.
Books mentioned
Poised for Partnership by Heather Townsend - https://amzn.to/3ETEYk3
How to Make Partner and Still Have a Life by Heather Townsend and Jo Larbie - https://amzn.to/4iLxugM
