Do you struggle to get referrals from your contacts because they don’t really understand what you do? If you’re wondering when the right time is to start nurturing relationships that could send work your way, this episode will change how you think about networking.
I share what I’ve learned about building a referral network that actually generates business, not just pleasant coffee meetings. In this episode, I talk about why waiting until you’re senior is a costly mistake and how the relationships you build today become the decision-makers who hire you tomorrow. You’ll hear practical strategies for turning colleagues and contacts into a consistent source of quality referrals.
What you’ll learn in the podcast episode:
Why you should start building your referral network much earlier in your career than you think, and the compounding advantage this gives you over colleagues who wait
The four types of people who need to be in your network right now if you want a steady flow of referrals in the future, including the often-overlooked group that could be your best source of work
The critical mistake professionals make when trying to generate referrals (hint: it’s not asking too often, it’s failing to communicate something specific about what you do)
What actually triggers a referral and the four-part formula that explains why some people get recommended constantly whilst others are never thought of
How to educate your network on the value you provide without sounding salesy or pushy, so they know exactly when and how to refer you
Why asking for referrals straight away is the fastest way to damage a promising relationship, and what to do instead to build goodwill over time
About Progress To Partner Academy: On-demand career help and guidance
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Links:
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Connect with me on LinkedIn - https://www.linkedin.com/in/heathertownsend/
Join our Progress To Partner Academy - https://subscribe.howtomakepartner.com/progresstopartner/ and use the code PODCAST10 to get 10% off 12 months of premium annual membership.
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