It is a small change in language, and it tells your partners a great deal about whether you are ready to be one of them.
This episode covers the ninth of the 12 key indicators of partnership readiness: Personal Case. This is where you demonstrate that you are already working at the level expected of a partner, before anyone hands you the title. It covers what your partners are actually looking for, how gravitas is built and undermined, and why the strongest cases are built on strengths rather than on patched gaps.
In this episode you will learn:
Why tenure and high billing do not make a Personal Case, and what your partners are assessing instead
The questions to run yourself through to work out whether you are acting, thinking and feeling like a partner
What Ding Dong and Bing Bong words are, and how the language you use every day is either building or eroding your gravitas
How Ewan turned the style that made him seem to lack presence into the reason clients trusted him
Why your partners are not looking for the perfect candidate, and what to do with the strengths you already have
Take the Partnership Readiness Assessment
Free to complete, 10 to 15 minutes, and gives you a personalised report across all 12 key indicators. Take the assessment here.
Buy Poised for Partnership
To buy a copy of Poised for Partnership, click here.
What help is out there for you to progress your career in the professions?
The Progress to Partner Academy is curated by key indicator. If Personal Case is where you need to focus, you’ll find everything in one place.
You’ll find resources to help you strengthen your Personal Case, including:
How to Be on Your A-Game Every Day
Leading Yourself and Others Through Change
How to Excel as a Line Manager
The Difference Between Your Business Case and Personal Case
How to Find Out What Is Expected of a Future Partner
How to Take Responsibility for Your Career
How to Get Clients to Treat You Like a Partner
How to Build Authority and Gravitas
How to Build Your Profile Across the Partnership
How to Be Seen as the Next Partner
These resources will help you:
Understand what your partners expect from someone ready for partnership
Take greater ownership of your career and professional development
Build the authority, presence and credibility expected of a partner
Show that you can lead yourself, support others and manage change
Raise your profile with the people involved in partnership decisions
Help clients and colleagues see you as someone already operating at the next level
If Personal Case is where you need to focus, this section of Progress to Partner will help you build a stronger case for partnership by showing your partners that you are ready before the title is formally given to you.
Use code PODCAST10 for 10% off annual membership. Click here to join.
Books mentioned
Poised for Partnership by Heather Townsend - https://amzn.to/3ETEYk3
How to Make Partner and Still Have a Life by Heather Townsend and Jo Larbie - https://amzn.to/4iLxugM
Also mentioned
Susan Heaton-Wright, founder of Superstar Communicator, on Ding Dong and Bing Bong words.








