Does the thought of posting on LinkedIn fill you with a sense of dread? Do you worry about how to avoid the “cringe” or that “icky feeling” of being too salesy?
If you see business development on platforms like LinkedIn as a necessary evil, something that feels unnatural and uncomfortable, you are not alone. Many of the most talented professionals I work with feel exactly the same way. In this episode of the How to Make Partner podcast, I share the advice I gave to a group of lawyers on how to build your profile and win work online in a way that feels authentic to you.
Listen to this episode to discover:
- The crucial mindset shift from being a passive ‘consumer’ of content to an active ‘giver’ in the conversation.
- Why choosing and committing to a niche is the secret to making your content creation focused and easier.
- How to reframe your activity from ‘selling’ to ‘helping your clients to buy’.
- Practical, non-salesy ideas for posts you can use immediately, from sharing successes to using your hobbies as a hook.
- Why a consistent, long-term approach will always win over a "wham, bam, thank you ma'am" strategy.
Tune in to find out how to stop worrying about the 'ick' factor, and start building a powerful and authentic presence on LinkedIn.
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Links:
Take our "Getting Confident On LinkedIn Course"
Take our Go-To Expert Course
Complete our FREE Partnership Readiness Assessment - to see where you have gaps in your own development - you'll get a personalised report with actions for what progress your career forward
Connect with me on LinkedIn
Join our Progress To Partner Academy and use the code PODCAST10 to get 10% off 12 months of premium annual membership.
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